Proper preparation is required to enter the Japanese market.
We support overseas companies and startups in all phases of their Japan business development, providing hands-on assistance from start to finish.
Challenging the unknown Japanese market.
We think and act together to guide you on the path to success.
Navigate through the new Ocean
Service Steps
Step1Understanding Phase
We gain a deep understanding of our clients’ products, services, and business models. This enhances our knowledge of the client’s business and allows us to consider specific support measures.
Step2Survey and Analysis Phase
We will research and analyze information that is a prerequisite for entry into the Japanese market. Here, we will fully examine the possibility of market entry.
Step3Planning phase
We will work together with the clients to make business development scenarios, strategies and implementation plans.
Step4Execution Phase
We will make all the support to realize business development, including building partnerships with Japanese companies, recruiting human resources, and establishing organizational structures.
We provide hands-on assistance in all phases of understanding, research and analysis, planning, and implementation.
実績紹介
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AI
Support for the launch of Japanese business of an AI algorithm development and sales company (start-up in China)
Research on AI-related market environment, search for potential sales partners and business partners, and conduct individual business meetings. Planning, implementation, and operation support for exhibition participation. Launch and operation management of the Japanese version of the company website. Creation of Japanese-language catalogs, sales promotion materials, and presentation materials. Production of training videos (Japanese version), etc.
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3D Printer
Support for restructuring of sales channels for 3D printers in Japan (Chinese start-up)
Research, proposal, and implementation support for restructuring the sales channel of a 3D printer development, manufacturing, and sales company that has already entered the Japanese market. Support for competitive research, price research, and creation of marketing plans for the launch of new products.
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EV-related
Support for launching a Japanese business for EV charging solutions for multistory parking lots (Chinese company)
Research on potential partners and support for fundraising to launch a Japanese business for a company that develops and sells EV charging solutions.
Free Download Documentation
Company Information
| Company Name | SUGENA INC. |
|---|---|
| Date of Establishment | Aug.7, 2020 |
| Representative | Isao Sugehara |
CEO profile
| 1985 | Joined Toshiba Corporation. Consistently engaged in overseas business, involved in market development, business acquisition, and new business development. 20 years overseas (1 year in the U.S., 6 years in Singapore, 13 years in China). |
|---|---|
| 1998 – 2003 | General Manager, Copy Machine Division, Toshiba Singapore Pte. Ltd. Market development and business expansion in 33 countries in Southeast Asia, India, Southwest Asia, Middle East and Africa. |
| 2004 – 2015 | Director and President of Toshiba TEC Information Systems (Shenzhen) Pte. Ltd. (in Shanghai) Visited more than 200 cities, including all provinces, autonomous regions, and cities under direct control. Won the number one position for Toshiba A3 MFPs for 11 consecutive years and established a dealer network of 800 dealers nationwide. |
| 2017 – 2019 | Toshiba Corporation, Representative in China, Chairman and President of Toshiba China Ltd. (in Beijing) Supervision of 55 Toshiba Group companies in China, Supervision of China R&D Center (R&D) |
| August 2020 | Establishment of SUGENA（f/k/a SUGEHARA & NA Associates, Inc.) |
Founder, President & CEO
ISAO SUGEHARA