Support for overseas companies entering the Japanese market

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Proper preparation is required to enter the Japanese market.

We support overseas companies and startups in all phases of their Japan business development, providing hands-on assistance from start to finish.

Challenging the unknown Japanese market.

We think and act together to guide you on the path to success.

Navigate through the new Ocean

Service Steps

Step1Understanding Phase

We gain a deep understanding of our clients’ products, services, and business models. This enhances our knowledge of the client’s business and allows us to consider specific support measures.

Step2Survey and Analysis Phase

We will research and analyze information that is a prerequisite for entry into the Japanese market. Here, we will fully examine the possibility of market entry.

Step3Planning phase

We will work together with the clients to make business development scenarios, strategies and  implementation plans.

Step4Execution Phase

We will make  all the support to realize  business development, including building partnerships with Japanese companies, recruiting human resources, and establishing organizational structures.

We provide hands-on assistance in all phases of understanding, research and analysis, planning, and implementation.


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    Company Information

    Company Name SUGENA INC.
    Date of Establishment Aug.7, 2020
    Representative Isao Sugehara

    CEO profile

    1985 Joined Toshiba Corporation.
    Consistently engaged in overseas business, involved in market development, business acquisition, and new business development.
    20 years overseas (1 year in the U.S., 6 years in Singapore, 13 years in China).
    1998 – 2003 General Manager, Copy Machine Division, Toshiba Singapore Pte. Ltd.
    Market development and business expansion in 33 countries in Southeast Asia, India, Southwest Asia, Middle East and Africa.
    2004 – 2015 Director and President of Toshiba TEC Information Systems (Shenzhen) Pte. Ltd. (in Shanghai)
    Visited more than 200 cities, including all provinces, autonomous regions, and cities under direct control.
    Won the number one position for Toshiba A3 MFPs for 11 consecutive years and established a dealer network of 800 dealers nationwide.
    2017 – 2019 Toshiba Corporation, Representative in China, Chairman and President of Toshiba China Ltd. (in Beijing)
    Supervision of 55 Toshiba Group companies in China, Supervision of China R&D Center (R&D)
    August 2020 Establishment of SUGENA(f/k/a  SUGEHARA & NA Associates, Inc.)


    Founder, President & CEO